Articles and updates

Why do some businesses consistently outperform their competitors while others, despite strong products and capable people, struggle to hold direction? Guest writer Murray Fulton of Advantage Business has spent years working with business owners across industries of all sizes and he points to the same recurring problems: leaders who lack consistency, shy away from transparency, […]

When business owners talk about what they need from their advisors, they rarely mention just the technical services. What they really want is someone who understands their vision, anticipates their challenges, and stands beside them as they navigate growth and change. Yes, this is unashamedly a message about how we can help your business. But […]

Leadership isn’t a single quality but rather a blend of many. While no individual possesses every talent required for leadership, everyone has the capacity to develop a unique combination of skills that make them an extraordinary leader. Yet many family business owners remain trapped in outdated leadership approaches that limit their growth potential.  The leadership […]

In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]

It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren’t just a nice-to-have; they’re a must-have for any business looking to thrive. Person-to-person communication—or at least any communication that feels personal—is by far the best way to […]