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BusinessMarketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
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Marketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
Client retention is your secret weapon.
It’s a subject that’s come up a lot lately, and I’m pleased that so many more businesses now understand that their relationships with their clients (client retention) aren’t just a nice-to-have; they’re a must-have for any business looking to thrive. Person-to-person communication—or at least any communication that feels personal—is by far the best way to […]
Who would have thought?
Gilligan Sheppard and I strongly align on several things. In particular, their purpose of enriching lives aligns with my personal purpose of improving people’s lives through business and improving business through people. One way we thought this could materialise was by providing business improvement workshops. We conducted an initial workshop with GS clients on ‘Developing […]
The difference between a leader and a manager
What’s the most important thing to a company’s sustainable success? After considering the standard metrics such as market, the bottom line and a quality product, the majority would likely say it’s leadership. There is a graveyard of companies whose main downfall is the quality of their leaders. Not only the leader at the top but […]
Don’t settle for an average company culture
This is a topic I am incredibly passionate about, and you should be, too. Everyone knows intuitively that if you have a great culture, great things happen. But most companies don’t have any culture, or at least it’s average. Or worse, it’s toxic. And it comes from the owners, managers, or average leaders who aren’t […]
