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BusinessMarketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
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Reaching new heights
An informative article series designed to help businesses with strategy and alignment. Written by Bill Bain. If you have any questions regarding these topics, you can contact Bill via email. Picture this… your big aspirational vision is to ascend Everest in three years. You wouldn’t just throw yourself at Everest and hope for the best. It’s a […]
How developing core values can drive your business culture
An informative article series designed to help businesses with strategy and alignment. Written by Bill Bain. If you have any questions regarding these topics, you can contact Bill via email. In my last article (Direction: Where do you want to go?), I covered the first two steps (Purpose and Vision) in the journey to establishing […]
Direction: Where do you want to go?
Welcome to Bill’s series on Good to Great – a succession of articles that help businesses with strategy and alignment. Get where you want to go and become what you want to be, faster. This series will look to provide you with a simple road map to follow and helpful hints to assist you and […]
Employee engagement: a problem or opportunity?
Many company owners or managers express their frustration when discussing employee engagement. They figure that we pay our people to do a job, so they just need to do it. Well, unless you are dealing with robots, it doesn’t quite work that way. This article is an elaboration of Bruce’s article “Team engagement counts” because […]
Three common issues affecting business performance
When I am invited to help an organisation improve its performance, there are generally three key elements that require work – direction, people, and getting ‘good shit’ done. These elements are outside of the standard financial metrics (whereby the products or services they sell make more money than the costs of the business). So, let’s […]
