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PodcastWhy treating AI like your friend could cost your business
Boxers & Briefs Podcast #36: The future of AI and cybersecurity and what it means for businesses with Claude Chiorean Everyone’s talking about AI, but most businesses are getting the relationship wrong from the start. They’re approaching artificial intelligence like it’s a helpful colleague rather than what it actually is—a powerful tool that requires careful […]
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Why treating AI like your friend could cost your business
Boxers & Briefs Podcast #36: The future of AI and cybersecurity and what it means for businesses with Claude Chiorean Everyone’s talking about AI, but most businesses are getting the relationship wrong from the start. They’re approaching artificial intelligence like it’s a helpful colleague rather than what it actually is—a powerful tool that requires careful […]
When you don’t know who you are outside of work and business
Boxers & Briefs Podcast #35: Why passion and resilience are essential for business owners with Loren Tomlinson Three years into building The Social Collective, Loren Tomlinson thought she had business ownership figured out. Her digital marketing consultancy was growing, she’d hired her first employee, and she was working with clients she genuinely wanted to support. […]
Why most business owners are just putting out fires all day
Boxers & Briefs Podcast #34: The reality of being a business owner with Georgia Patten Starting a business is rarely a straight line from idea to success. Georgia Patten, founder of bored.george sunglasses, knows this better than most. Her journey from squinting through European markets to building a brand stocked in 90 stores across New […]
Should your business be using Google Ads?
Boxers & Briefs Podcast #33: What are Google Ads and why you should be using them with Leighton Wilson Ever wondered if you could game the system by bidding on your competitor’s business name? Or whether someone could sabotage your ad campaign by clicking on your ads all day? Google Ads expert Leighton Wilson from […]
Content marketing secrets from MasterJack
Boxers & Briefs Podcast #32: How to attract leads and retain clients through content marketing with Lisa Garrud This week on the Boxes and Briefs podcast, we decided to shake things up. John Maybury joined us again as our professional speaker and Master Storyteller, but this time he helped run the show while we put […]