Moving Auckland business forward with Activate Tāmaki Makaurau

On Friday 22 October, the Government announced a support package for Auckland businesses affected by alert level restrictions, and as the country transitions to the new Covid-19 Protection Framework.

Activate Tāmaki Makaurau has been set up to connect existing Auckland businesses with that support. It is an opportunity to assist the business community to navigate the current environment and build more resilient businesses by supporting them to work through tough decisions, seize future opportunities and adapt where necessary to enable businesses to thrive.

It has been a long road for Auckland businesses. This support could help secure the future of your business. Consider what support is right for your business now, and what will help your business most over the coming months.

Eligible businesses can apply for an Implementation Grant to help implement an existing business plan or to execute a plan based on the Business Advice received. This grant will give many Auckland businesses the funds to begin putting their business plan into action, in one of the available service categories. Auckland businesses can apply for up to $4000 + GST for an Implementation Grant.

Business Advice

Activate Tāmaki Makaurau can connect your business to expert advice and support to keep you moving forward. We can help with areas like financial planning and cashflow management, developing your marketing strategy, creating a digital media plan, or help with your overall business management, continuity, and strategy.

Implementation Grant

An Implementation Grant can help you put your business advice or plan into operation. Many businesses can see a way forward and have plans ready to go, but might not have the cash reserves to make it happen. This grant can put you in touch with the experts and services you may need to move forward.


Gilligan Sheppard is registered to provide business advice or implementation support with Activate Tāmaki Makaurau.

  • Implementation of Marketing Plan
    E.g. brand development, channel analysis, customer identification, value proposition development.

  • Implementation of Digital Marketing Plan
    E.g. website design, build or upgrade, including e-commerce, software integration, booking systems, content development, social media management, SEO implementation, digital advertising spend.

  • Implementation of Digital Enablement
    E.g. digital productivity, client interaction strategy, operational digitisation.

To access the Implementation Grant, their business must:

  • Be operating with 100 full time equivalent employees or less.
  • Be GST registered in New Zealand.
  • Have a New Zealand Business Number (NZBN).
  • Be operating in a commercial environment. 
  • Be a privately-owned business or are a Māori Trust or incorporation under the Te Ture Whenua Māori Act 1993 or similar organisation managing Māori assets under multiple ownership. 
  • Primarily operate within the Auckland Alert Level 3 boundary.
  • Be an existing business that is trading prior to 22 October 2021.

If you don’t know where to begin, want to talk through something, or have a specific question but are not sure who to address it to, fill in the form, and we’ll get back to you within two working days.

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