Articles and updates

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How to write an article
Hopefully by now, with this series on content marketing (you’ve just started reading #5) you’ve boarded the content marketing train. Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversations, and generate leads. It’s a no brainer. With the previous article about pillars and clusters, you now have a list […]
Content Strategy: Pillars and Clusters
You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to discover and engage with you organically (in other words, […]
Who is your audience?
Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience – customers and potential customers. Why should […]
Getting your website content-marketing ready
Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? You’ll need to add a blog – a place for the articles to reside. So, before you just ask your developer to add […]
MasterJack’s monthly marketing tips
Firstly, an introduction: For nearly five years Gilligan Sheppard have been offering marketing services, however, communicating that offer without confusion has been a little… confusing. Do we just do GS marketing? Is it just for GS clients? In short, no and no. “A jack of all trades is a master of none,but oftentimes better than […]