Articles and updates

New Zealand business recession stories In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small businesses would look for cost-effective and efficient solutions to manage their finances remotely. Despite the recession, Xero focused [...]

There’s an awful lot of doom and gloom out there right now. And for pretty good reasons. The graph below caught my eye this week and probably sums up a fair chunk of what’s going on: Distribution of mortgage rates across the stock of mortgage lending This chart shows the distribution of mortgage rates paid […]

Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing game would need to be [...]

It’s that time of year when you’re either scrambling to file your last financial year before the end of March or gearing up to complete another financial year. When preparing for the year-end, you may want to start collecting the documents or information you’ll need to provide to your accountant (including but not limited to): […]

As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned budget. Setting a realistic marketing budget A common rule of thumb is to allocate 2-5% of […]