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BusinessMarketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
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Why we need to take it personally
I often hear one of the two comments in the business environment – “don’t take it personally” or “it’s business, not personal”. I’ve heard it said about feedback, difficult discussions, restructuring, ups and downs in the workplace – in fact, any daily workplace issues. What a ridiculous idea! Work is where we spend the majority […]
Imposter Syndrome
I have a few areas in my life where I call myself a leader or an expert, and sometimes, it feels like a big label to live up to. Every now and then I’ll find myself on a roller coaster of self-doubt and then a great result, which in the end was expected by everyone […]
Responding to stress as a leader
Over the last three years, there has been plenty to stress about, particularly for business owners. And it doesn’t seem to be over. With the tail end of the effects of the pandemic, and a war thrown in, there are many predictions around a tough 2023-2024. And because of such projections, as business owners and/or […]
How to get the best out of your Accountant?
“It takes two to tango” – so the saying goes, and the same applies to business relationships. To truly benefit from your accountant and achieve your goals, the relationship you have with your accountant must be built on mutual respect, trust, and efficiency – from both parties. So, how do you get the most value […]
What is a Virtual CFO and how can it help your business?
We get it. Running a business of any size is hard work… and to top it off, the more successful you become, the harder a business is to manage. Did you know that less than 5% of businesses within New Zealand turn over more than $5 million per year? Crazy right? Today, $5m is not […]
