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BusinessSurvive to 25?
Some businesses are feeling uncertain in this economic climate, and many New Zealand businesses are echoing the mantra ‘survive to ’25.’ It’s a sentiment that reflects the hope for better days ahead but also the challenge of navigating the current landscape. We’ve seen this scenario before, and we’re here to tell you that there’s a […]
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The power of position
There’s an awful lot of doom and gloom out there right now. And for pretty good reasons. The graph below caught my eye this week and probably sums up a fair chunk of what’s going on: Distribution of mortgage rates across the stock of mortgage lending This chart shows the distribution of mortgage rates paid […]
Growing your business through networking
Full disclosure: I’m a marketer and a networker. They both work as growth strategies for your business, but I don’t think I could choose one over the other. If I networked my ass off, those I connected with would still probably check me out online, so my marketing game would need to be [...]
End of financial year checklist
It’s that time of year when you’re either scrambling to file your last financial year before the end of March or gearing up to complete another financial year. When preparing for the year-end, you may want to start collecting the documents or information you’ll need to provide to your accountant (including but not limited to): […]
Marketing on a budget: Smart strategies for small to medium businesses
As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned budget. Setting a realistic marketing budget A common rule of thumb is to allocate 2-5% of […]
Financial numbers explained…with beer.
My passion as an accountant for small to medium-sized businesses is to “dumb down” accounting to each business owner so they can make informed, comfortable decisions about their business. Often, I hear the words, “I am working my backside off, and it feels like I am treading water, if not sinking”, or “Maybe I must […]