Articles and updates

solid-icon3.png

We are recognised as authorities in our specialised fields. We publish newsletters with informed opinions that are free for you to subscribe to.

The blue deck chair: everything explained in a 6-hour journey!
In an unashamed take from Graham Norton, I intend to write a few stories called ‘the blue deck chair.’ You are free to pull the lever and flip my chair. So please send feedback, flip, or let me walk… To kick off the first blue deck chair story of 2025, let’s start with poetry! Sea-Fever, […]
READ IT
Marketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
READ IT
2024…A year like most in business has never seen before.
To be fair, I think none of us have lived through a year such as 2024. It wasn’t like the Global Financial Crisis (GFC), a banking crisis that tipped through into asset prices, confidence and transactional business activity. It was not like 1987, when asset prices collapsed, which destroyed confidence and liquidity, causing bank defaults, […]
READ IT
Why businesses are making the swap to Xero
In today’s competitive business world, effective financial management is the key to success. As a business, you often need to handle multiple tools simultaneously, such as payroll, accounting, and inventory management, which can lead to inefficiencies and errors. This is where Xero comes in. This cloud-based accounting software seamlessly integrates all essential functions, making it […]
READ IT
How to prepare for annual accounts: your unshakeable frenemy
Annual accounts—a business owner’s unshakeable frenemy. No matter the size or type of your enterprise, be it a start-up, a multinational, or a charity—this task waits for you, year in, year out. These accounts are a snapshot of your business’s financial health, a tool for decision-making, and a requirement for tax compliance and stakeholder trust. […]
READ IT