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BusinessCompanies that thrived during a recession (and how they did it)
New Zealand business recession stories
In 2006, Rod Drury founded Xero, a cloud-based accounting software company in New Zealand. When the Global Financial Crisis (GFC) hit in 2008, businesses struggled, but Xero saw an opportunity. They recognised that small businesses would look for cost-effective and efficient solutions to manage their finances remotely.
Despite the recession, Xero focused [...]
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