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BusinessMarketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
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Perspective is power
One person will see the Willow tree as protection from the sun, another, will see the shade it provides as cold and unwelcoming. Another will see the Willow tree as an obstacle in their way, yet one will stop to appreciate its beauty, and yet another wouldn’t even notice the Willow tree – to them, […]
Some life changing finds
Every year I stumble across a whole lot of cool new things – books, apps, music, websites. They make life a little easier and/or a little more interesting. Sometimes I find things that are cutting-edge, sometimes I’m a bit late to the game. But they’re new to me and help me grow as a person. […]
The journey from caring to intolerance
You might ask, “Wtf, what has triggered Bruce to rant about this topic?” It’s simple really, a minor event that no one should have even had a second thought about, as the action and reactions should have been instinctive. It’s just that the opinions were at polar opposites and resulted in a divided team. Of […]
One-sentence-story
A tale of change and adaption. In March 2020 the world changed. Many thought it would revert quickly to life as it was before and that our behaviours would also revert to what we were used to and comfortable with. But it has not been so. We are now a society of masks. Yet in […]
Interest deduction limitation rules: update
In our June newsletter I wrote an article that ‘attempted’ to explain the Government’s proposed new interest deduction limitation rules, which were to have an effective commencement date of October 1st, 2021. In this respect, my drafting of this commentary was only a week or so post the release of the Government’s own 143-page discussion document titled […]
