Bruce Sheppard co founded Gilligan Sheppard in 1985 and is the CEO. Bruce prides himself on telling clients what he honestly thinks, rather than what he thinks they want to hear. This doesn’t necessarily mean that what he thinks is relevant or useful. Bruce prefers commercial honesty no matter what.
Bruce also likes to cut to the solution quickly and tends to find simple solutions to problems by demonstrating that all complex issues can be made quite simple with a little thought. While he is inflexible on matters of ethics, he may have a different view of ethics to many. He has the confidence to trust his own judgement on what is right and wrong, and when he gets it wrong (rarely), he doesn’t cover it up – he tries to fix it or make good.
Strategically as a firm Bruce has successfully positioned Gilligan Sheppard as a wealth services firm. They help clients generate, maintain and optimise wealth through business and investment.
As a result of his now past hobby, (the New Zealand Shareholders Association) and his exposure to the regulatory process of government, he has become exposed to all aspects of the capital markets in NZ including the inner functioning of regulators, major listed companies and market intermediaries.
Bruce is an effective negotiator and mediator in resolving disputes and effecting transactions.