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BusinessMarketing on a budget: Smart strategies for small to medium businesses
As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned budget. Setting a realistic marketing budget A common rule of thumb is to allocate 2-5% of […]
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Family office services
Gilligan Sheppard has many value added services as well as our Business Advisory and Compliance. One of the services I look after is Family Office. We have a ‘What is a family office’ page on our website where it details what Family Office means to us. I won’t recreate that, I will just let you […]
Stop worrying – keep moving!
I have had and heard many conversations recently with clients, friends, family and extended networks on what the outlook is for New Zealand business, property, investment, employment and the consumer. Are we headed for another GFC? What are interest rates going to do? What if property prices fall and interest rates rise – will they […]
Ask for help, before you act!
Two almost identical scenarios in the past few weeks, were a stark reminder to me, of the importance of stressing to others to seek good advice prior to commencing any project, so you are at least fully informed with respect to all of the potential taxation implications that may arise as a result of completing […]
Is a duck that barks, a duck, or a dog?
The current group think is to embrace diversity, in all things. Research suggests that diversity improves economic performance. Gender, race, cultural, religious, (probably a subset of cultural) are all factors and the more diverse an organisation, its people and leadership, the better it performs. The hottest debates around this tend to centre on gender diversity. […]
Taking action to preserve one’s own health
The importance of self-care What exactly is self-care and what does it mean? It is just a ‘new-age’ concept, one that has become popular over the last few years or is there something in it? Has self-care just evolved over time as our lives become busier and people take on more and more? The Oxford […]
