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BusinessMarketing trends businesses can’t ignore in 2025
In an era where digital transformation is accelerating faster than ever, businesses face a crucial challenge: adapting to rapidly evolving marketing landscapes while maintaining authentic human connections. As we navigate through 2025, three key trends are reshaping how businesses connect with their audiences: Whether you’re a small business owner or marketing professional in New Zealand, […]
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Grow your business in lockdown. Part four of four.
Webcam selling confidence Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the fourth webinar here. What are the challenges? Further help? Marketing Strategy & Sales CoachingAmbrose BlowfieldThe Sales Mastery Companyambrose@salesmasterycompany.com027 262 7673 Design, Websites & ContentGilligan SheppardLisa Garrudlisa@gilshep.co.nz021 927 033
Start-ups: looking at financial viability
So, you have been working on a bright business idea for some time, one which could change the world, or at least some part of the world, and now it is time to make it a reality. At some point this will require financial investment, with either personal savings, or it may mean sacrificing the […]
Time flies
I was shocked when I figured out that I began working for Gilligan Sheppard almost four months ago. Time has gone by incredibly fast! Previously, I worked for small-scale accounting firms – as little as a team of two. So, I was prepared for a significant change, and my expectations of joining a medium to […]
Mind your language
For a word to qualify as a swear word, it must have the potential to offend. They come from taboo topics – death, disease, excrement, and sex – uncomfortable conversation. So be warned, if you continue reading, there is possibly offensive language used. Context plays a big role in the criteria to be labelled a […]
Do I need a passport?
This time three years ago, I travelled to the great Italy with a good friend of mine to celebrate a milestone birthday. Fast forward, and we are sitting at level three lockdown in Auckland, and have been for nearly seven weeks. It’s times like these that really make you appreciate the freedom we once had. […]

