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BusinessMarketing on a budget: Smart strategies for small to medium businesses
As a business owner, allocating resources effectively is crucial for growth and success. One area that often gets overlooked or underfunded is marketing. However, even modest marketing efforts can yield significant returns with the right strategies and a well-planned budget. Setting a realistic marketing budget A common rule of thumb is to allocate 2-5% of […]
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Opportunity knocks, and does not waste time for those who are unprepared
As we fast approach Christmas and the summer break, it makes sense to look back on the year and then look forward to the year ahead. A number of the key economic indicators both local and international suggest we are in the Goldilocks zone, and with the impending election in 2020 what should your business […]
Business at first sight
Business marriage guidance, or how to deal with ‘business at first sight’. It has become a guilty pleasure, I have been watching ‘Married At First Sight (NZ)’, and a truly awful Australian show called ‘Seven Year Switch’. During a commercial break, it dawned on me that when people get into business together, they often do […]
Growing business value for retirement
So you’re running a business, and you’re thinking about retirement. Nobody will be able to run your business the way you do, but just shutting your doors probably means you will be throwing money away… What’s the game plan? Are you going to hand over the reins to an employee, or family member? Or are […]
The purpose of a company.
In my June article I wrote about sustainability and changes being implement by our Government towards environmental sustainability (read the article here), so when The Business Round Table issued an updated statement on the Purpose of a Corporation on 19 August 2019, proclaiming companies have a commitment to all stakeholders, it caught my attention. This […]
Michael’s quarterly view – is this our winter of discontent?
I don’t think that we are facing the upheaval that the UK did in 1978-79, and while there is no Margaret Thatcher or Richard the Third waiting in the wings, there are some interesting parallels. Housing and the failure of Kiwi Build, ongoing industrial action, and a changing consumer sentiment will impact the driver of […]
