Website by GS Marketing. Copyright 2021.
Elimination as a strategy
We all like to control our environment. It makes us feel safe. The problem is we all seek to do that in our own way, and by default no one can ever control our environment to the extent that they might wish. If collectively we were successful there would be no uncertainly, no risk, no […]
Surviving, thriving, or misery?
Mid-winter… fog, rain, and cold, but Spring is on the way. Without putting too much of a finer point on it, at the beginning of the year I thought 2022 would be tougher than 2020 and 2021, and the tourism and hospitality misery would spread. Well, it sure has been. Falling asset values are hurting […]
How to market during a recession
We’re facing a downturn. Yup. Did that. Said it out loud. Quick, touch some wood so it doesn’t happen. Wait, maybe you touch it so it does happen. Doh. According to forecasts from Infometrics, the New Zealand economy “might just be able to avoid a recession”. Even if a technical recession is sidestepped, “the bulk […]
Business in China – what’s changed?
Shanghai Direct Supply Limited is an international trading company specialising in importing clothing and accessories, home textiles, and fabrics. The company was founded in New Zealand in 1991 by Nelson Lee, originally named Moving Free Trading. In the year 2000, Nelson’s son Kevin Lee joined his father, restructured the business, and it became Shanghai Direct […]
Which social media channel should you be on?
There are many social media channels out there– the question is, which one should you be on to benefit your business the most? This is a worldwide list with some interesting numbers… Facebook has 2.936 billion monthly active users YouTube’s potential advertising reach is 2.476 billion WhatsApp has at least 2 billion monthly active users […]
Richard’s May 2022 – June 2022 tax updates
Richard has had over 30 years’ experience with New Zealand and International taxation. His team provide services including: Q&A service for accountants Tax opinions IRD risk reviews and audits IRD arrears International tax advice Below are articles from Richard’s weekly email ‘A Week in Review’ over the last month. You can sign up for his […]
Start-up success by geeks of governance
Entrepreneur Brett Herkt is a self-confessed start-up guy. His early years as a chartered accountant at one of the big accounting firms gave him some serious big business experience, but you could say his volunteer work for community organisations and charities in finance roles had just as big an impact on his future. Brett’s experience […]
Three common issues affecting business performance
When I am invited to help an organisation improve its performance, there are generally three key elements that require work – direction, people, and getting ‘good shit’ done. These elements are outside of the standard financial metrics (whereby the products or services they sell make more money than the costs of the business). So, let’s […]
Then and now – the evolution of technology
Let’s go back to the 29th of June 2007, when the first-generation iPhone was unveiled. Not everybody believed it would succeed, in fact, there were many doubts. Former Microsoft CEO Steve Ballmer, practically laughed at the iPhone, claiming it wouldn’t gain significant market shares. Because back then, the Nokia and BlackBerry creators dominated the smartphone […]
How to manage your receipts better
There’s nothing more painful than trying to pin down a receipt for something you bought a long time ago. Searching, sorting, and filing all those bits of paper is tedious and time-consuming. However, as a business owner, you need to keep track of them when buying goods or services. If you want to claim expenses […]
Why newsletters? And how to set one up
We’re halfway through our do-it-yourself content marketing series! Here are the first six: Do it yourself: content marketing Getting your website content marketing ready Who is your audience? Content strategies: Pillars and Clusters How to write an article Language, keywords, and Google results Hopefully, by now, you’re writing content for your audience, keeping your website […]