Content can mean different things, in this day of content marketing and digital marketing, there are many options. Essentially –
We help with text and photos and where you put them.
If we asked you to sit down and write about yourself or your company and come up with four hundred words, you think it’d be easy, right? Nine times out of ten, no. How do you start? What do people want to read? What are search engine effective words?
We can interview in person or by phone. We can arrange a photographer for shots of your company, building, fleet, management, staff, process, and products – whatever you need to explain, introduce or show off.
Example: Denham Bramwell People Profiles
We came onsite for two days, interviewed and photographed each team member to update their website with. Both the photos and the profile blurb were also used by some to update their LinkedIn profiles.
Website Content Management
Do you have a website that never gets updated? Either you don’t have the time or you’re not logging into it enough to remember how to do it. We create content management diaries for you. We update your website with the necessary changes you require. Send us the changes as required and we’ll get it done for you.
Example: Edmonds Judd Website Blog
This blog is replenished from articles provided by The Law Society. Images are found from a library, proofed, uploaded to the blog and used in a newsletter sent to their clients.
What on earth do you write about… we have a method and it works. It’s not enough to just harp on about what you do or sell, you need to connect with your audience – like we are with you now. Take for example a property manager in West Auckland, an ideal story for him would be about a woman who got stuck in a chimney by trying to break in and surprise a guy that she had met online. It’s quirky, interesting and links through to his services… the chimney had to be fixed. It’s also a story that’s already written and has photos.
We want content that introduces you or your team members personally. When a customer feels like they know ou personally, it creates a sense of loyalty to you. Our aim is to bring out your company’s qualities, personality and differences. It’s where our talent shines the most. Finding a way to make what you do interesting to all people, expanding your client base and making your marketing work for you.
You can have as much involvement as you like. If you are a writer or have one in your team, then you can supply articles for us to use. If you want to have input but don’t have the time, then we can meet your halfway – or if you prefer, we can write complete articles for your approval.
We can set up templates for your newsletter that tie in with your company branding and teach your staff how to use them, or we can manage them for you.
Frequency is also key, how often would be too often and become annoying, or too far between and your potential clients could lose interest. We offer various time periods and we make sure it happens when it should.
Fresh information is something that Google loves. They are constantly changing the rules for search engine optimisation so that content is truly king. Creating articles for newsletters is the ideal way of doing this. Our ideal situation is to be the article in full on your website, then a snippet of the article in the newsletter. This way, the reader has to click to read it in full – it provides an insight to what your readers want to read and directs more traffic to your website.
Example: Wiri Timber Monthly Newsletter
This newsletter sources content that already exists on various news and industry websites. The readers are kept updated with interesting articles, services are promoted and they are the first to hear about their monthly specials. Because the database is less than 2,000, we use MailChimp at no cost. The design is clean and simple and one item of content is reposted on their facebook page twice a week.
Example: Gilligan Sheppard Monthly Newsletter
This newsletter is full of original content. Article writing is shared by the partners and team. The articles are post to the website, keeping it fresh and Google friendly, then snippets are put into a newsletter and sent out on a monthly basis. Once a week one of the articles is shared on the company LinkedIn page as well.
We take snippets of articles from your news and post them onto your social media channels. If you’re not sure which channel you should be using for your business, then we help you analyse your type of client and then which channel attracts that type of client.
How do you know it’s working? One way is to set up the ability for people to sign up for your company newsletter. If your database grows, you know it’s working.
However, posting content is not necessarily an overnight success – it usually adds to your existing profile because you are seen more often and therefore, more likely thought of as a leader in your area of expertise.
We only perform natural content posting. If you are interested in advertising or ‘boosting’ then we can put you in touch with the relevant experts.
Example: Wiri Pacific Company Facebook Page
This facebook page utilises existing content on other websites for regular updates. Once a week an interesting article is posted from sources such as Stuff.co.nz or Pina News, and once a week an aspect of the company, service or product is promoted to their target audience – all 141,400+ of them.
Example: Personal LinkedIn Profile Page
Richard writes his own weekly newsletter with updates and commentary on tax news targeted at other accountants. The articles are then copied to his LinkedIn page. We have increased his followers from a few hundred to 2,700+ over the period of 1-2 years.
To discuss what you have now and where you want to go, please contact Lisa Garrud from our Value Added Services team.