Why give away branded pens? Does this work as a promotional tool and, if so, how?
The BNZ certainly thinks so. How many BNZ pens do you have, and how often do you see other people with them or use them yourself?
Give-aways remind the recipient, regularly, of your existence. The more difficult it is to remember you, the more useful the give-away.
You might be a specialist in your field. Once you’ve delivered your service you’re likely to be forgotten unless you can provide a reminder, like a pen. If you’re an irregular or seasonal supplier, such as delivering firewood, your give-away will help you to be remembered next time.
The longer your give-away lasts, the longer you’ll be remembers. Fridge magnets are a favourite give-away for this reason. Give-aways work because people are loath to throw out something of value.
A couple of clever examples include a nail file for someone providing products for women, and a plastic device with a small blade for cutting articles out of newspapers. Be imaginative and you might come up with an excellent give-away.