Archive for the ‘Podcast’ Category

The science of naming your business
Boxers & Briefs Podcast #40: Brand strategy for businesses with Tim Dove. What should you name your business? What story are you trying to tell? Who are you trying to reach? These questions keep countless entrepreneurs awake at night, scrolling through domain registrars and brainstorming sessions that go nowhere. For Tim Dove, Strategic Director of […]
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The $195,000 lesson and how employee theft nearly destroyed a growing business
Boxers & Briefs Podcast #39: “They stole over $195,000 from my business” with Sam Martin – First Point Electrical When Sam Martin founded First Point Electrical in September 2009, he never imagined that fifteen years later, he’d be sharing a story about discovering over $195,000 in employee theft. The musician-turned-entrepreneur built his Auckland-based electrical business […]
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When busy doesn’t mean profitable
Boxers & Briefs Podcast #38: Trades, trials, and transformations in business with No Shock Electrical What happens when a thriving electrical business with a full workload discovers it’s losing money month after month? For Shamus O’Donnell and Matt, co-owners of No Shock Electrical, this challenging reality became a turning point that would reshape their entire […]
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How authenticity and resilience build business confidence
Boxers & Briefs Podcast #37: Conquering self-doubt and building unshakeable confidence with Monique Bradley In the world of business, confidence isn’t just about having the answers. It’s about knowing your value, owning your story, and having the resilience to keep moving forward when challenges arise. For speaker, MC, and confidence coach Monique Bradley, this lesson […]
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Why treating AI like your friend could cost your business
Boxers & Briefs Podcast #36: The future of AI and cybersecurity and what it means for businesses with Claude Chiorean Everyone’s talking about AI, but most businesses are getting the relationship wrong from the start. They’re approaching artificial intelligence like it’s a helpful colleague rather than what it actually is—a powerful tool that requires careful […]
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When you don’t know who you are outside of work and business
Boxers & Briefs Podcast #35: Why passion and resilience are essential for business owners with Loren Tomlinson Three years into building The Social Collective, Loren Tomlinson thought she had business ownership figured out. Her digital marketing consultancy was growing, she’d hired her first employee, and she was working with clients she genuinely wanted to support. […]
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Why most business owners are just putting out fires all day
Boxers & Briefs Podcast #34: The reality of being a business owner with Georgia Patten Starting a business is rarely a straight line from idea to success. Georgia Patten, founder of bored.george sunglasses, knows this better than most. Her journey from squinting through European markets to building a brand stocked in 90 stores across New […]
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Should your business be using Google Ads?
Boxers & Briefs Podcast #33: What are Google Ads and why you should be using them with Leighton Wilson Ever wondered if you could game the system by bidding on your competitor’s business name? Or whether someone could sabotage your ad campaign by clicking on your ads all day? Google Ads expert Leighton Wilson from […]
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Content marketing secrets from MasterJack
Boxers & Briefs Podcast #32: How to attract leads and retain clients through content marketing with Lisa Garrud This week on the Boxes and Briefs podcast, we decided to shake things up. John Maybury joined us again as our professional speaker and Master Storyteller, but this time he helped run the show while we put […]
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From stutter to storytelling master
Boxers & Briefs Podcast #31: Mastering your voice: Creating connection through storytelling with John Maybury Most people think speaking well is about having perfect delivery and flawless content. But what if the secret to memorable presentations lies in something completely different? John Maybury, a speaking coach who helps business owners become compelling speakers, knows this […]
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