Boxers & Briefs Podcast #36: The future of AI and cybersecurity and what it means for businesses with Claude Chiorean Everyone’s talking about AI, but most businesses are getting the relationship wrong from the start. They’re approaching artificial intelligence like it’s a helpful colleague rather than what it actually is—a powerful tool that requires careful […]

Boxers & Briefs Podcast #35: Why passion and resilience are essential for business owners with Loren Tomlinson Three years into building The Social Collective, Loren Tomlinson thought she had business ownership figured out. Her digital marketing consultancy was growing, she’d hired her first employee, and she was working with clients she genuinely wanted to support. […]

Boxers & Briefs Podcast #34: The reality of being a business owner with Georgia Patten Starting a business is rarely a straight line from idea to success. Georgia Patten, founder of bored.george sunglasses, knows this better than most. Her journey from squinting through European markets to building a brand stocked in 90 stores across New […]

Boxers & Briefs Podcast #33: What are Google Ads and why you should be using them with Leighton Wilson Ever wondered if you could game the system by bidding on your competitor’s business name? Or whether someone could sabotage your ad campaign by clicking on your ads all day? Google Ads expert Leighton Wilson from […]

Boxers & Briefs Podcast #32: How to attract leads and retain clients through content marketing with Lisa Garrud This week on the Boxes and Briefs podcast, we decided to shake things up. John Maybury joined us again as our professional speaker and Master Storyteller, but this time he helped run the show while we put […]

Boxers & Briefs Podcast #31: Mastering your voice: Creating connection through storytelling with John Maybury Most people think speaking well is about having perfect delivery and flawless content. But what if the secret to memorable presentations lies in something completely different? John Maybury, a speaking coach who helps business owners become compelling speakers, knows this […]

Boxers & Briefs Podcast #30: Why every business needs a web developer with Paul Stockton Having a website for your business is essential in this digital age. It’s often the first thing potential customers seek out when they hear about your company, and a well-crafted website lends credibility to your brand. However, with numerous hosting […]

Boxers & Briefs Podcast #29: From likes to leads: How to maximie social media channels for business success with Lisa East Social media can feel like a maze. Which platforms should you choose? How do you measure success? And why do some businesses see amazing results whilst others waste time and money with nothing to […]

Boxers & Briefs Podcast #28: The importance of having a marketing strategy with Teresa Ma’aelopa Building brand awareness, standing out from competitors, and improving returns doesn’t happen by accident. It requires a well-thought-out marketing strategy that connects your business goals with the right tactics to achieve them. Teresa Ma’aelopa, senior marketing strategist and founder of […]

Boxers & Briefs Podcast #27: From side hustle to business empire: Growth and strategy with Iyia Liu What if your side hustle could become a multi-million-dollar empire? For Iyia Liu, it began with nothing more than a $29 monthly Shopify subscription and a simple goal to earn an extra $300 per week for rent money. […]