Archive for the ‘Marketing’ Category

2022 Marketing To-do List
It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a great time to assess what is working for you, what’s […]
Read More
Grow your business in lockdown. Part four of four.
Webcam selling confidence Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the fourth webinar here. What are the challenges? Customers want a professional and engaging experience across all mediums; face to face, webcam and phone Customers want consistency of service […]
Read More
Mind your language
For a word to qualify as a swear word, it must have the potential to offend. They come from taboo topics – death, disease, excrement, and sex – uncomfortable conversation. So be warned, if you continue reading, there is possibly offensive language used. Context plays a big role in the criteria to be labelled a […]
Read More
Grow your business in lockdown: Part three of four.
Confident phone selling Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the third webinar here. What are the challenges? Sometimes face to face Sometimes via webcam Sometimes on the phone Sometimes texts Suddenly and constant changes
Read More
Grow your business in lockdown: Part two of four.
Online marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the second webinar here. What are the challenges? We can’t always reach people directly The customer journey jumps on and offline many times We must manage our marketing […]
Read More
Grow your business in lockdown: Part one of four.
New marketing strategy Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the webinar here. What are the challenges? Face to face is best, but not always possible Digital communication has grown Can’t keep doing the same thing
Read More
Lockdown collaboration
It’s likely that you’re receiving plenty of emails about what different service providers are doing to keep safe, washing hands and being kind. We’re hoping that this is a little different. ​There seems to be the extremes of business situations; you’re either rushed off your feet and in high demand, or quiet and unsure. If […]
Read More
The word “busy” – Bad, rude or a warning sign?
Busy – it’s a phrase I’ve been using a lot lately, when someone asks, “How are you?” my go-to-answer has been “Busy!” The dictionary has ‘similar’ words associated with busy in the negative… Busy (bizi) Adjective: having a great deal to do – hard-pressed / time-poor / have one’s hands full Verb: keep oneself occupied […]
Read More
The Customer is no Longer King
In the past, companies have been built on the motto that ‘the customer is always right’, and yet, it is becoming more and more apparent, that the customer can sometimes be a complete idiot. Previously, you would have to put up with it. And in the rise of the digital age, online reviews are starting […]
Read More
Help your business in lockdown
At the time of writing this article, we’re about to go back into Level 3 lockdown in Auckland. As much as I hope it’s the last time, there’s every chance that this will become a recurring situation. So when it’s all shut, and the only businesses doing well are the essential services, what can you […]
Read More