We’re halfway through our do-it-yourself content marketing series! Here are the first six: Do it yourself: content marketing Getting your website content marketing ready Who is your audience? Content strategies: Pillars and Clusters How to write an article Language, keywords, and Google results Hopefully, by now, you’re writing content for your audience, keeping your website […]

If you spend time writing an article, it makes sense to get as much as you can from it. Ideally, it would connect to your desired audience and contain just the right keywords so that Google lists it on page one. That’s the ideal, but how do you make it happen? Let’s say it takes […]

Hopefully by now, with this series on content marketing (you’ve just started reading #5) you’ve boarded the content marketing train. Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversations, and generate leads. It’s a no brainer. With the previous article about pillars and clusters, you now have a list […]

You may have clicked on the heading just to answer the question “what the hell are pillars and clusters?” Well, I’ll tell you. It is a strategy used in content marketing so that you don’t have to pay for advertising. Digital content allows potential customers to discover and engage with you organically (in other words, […]

Email marketing is all about sending the right message to the right people at the right time. So, the question begging to be answered is – how? Messaging and timing will be addressed in articles still to come, but this one is all about the reader –your audience – customers and potential customers. Why should […]

Content marketing will drive people to your website – and you don’t get a second chance at a first impression. So, what do you need to do to get your website ready? You’ll need to add a blog – a place for the articles to reside. So, before you just ask your developer to add […]

Firstly, an introduction: For nearly five years Gilligan Sheppard have been offering marketing services, however, communicating that offer without confusion has been a little… confusing. Do we just do GS marketing? Is it just for GS clients? In short, no and no. “A jack of all trades is a master of none,but oftentimes better than […]

The optimist (glass half full) would say ‘this year will be better than last year’. The pessimist (glass half empty) would say ‘this year will be even tougher than the last’. While the two were discussing it, the marketer would refill the glass and say, ‘plan for the best and expect the worst.’ In this […]

It’s on everyone’s lips, “Let’s hope that 2022 is better”. Lockdowns and levels (and now lights) brought obvious change to business, and the New Year often brings a fresh perspective on goals. Once you’ve had a restorative break, a reset of your motivations, it’s a great time to assess what is working for you, what’s […]

Webcam selling confidence Our marketing team have collaborated with Ambrose from the Sales Mastery Company to create webinars to help small to medium businesses survive lockdown. View the fourth webinar here. What are the challenges? Customers want a professional and engaging experience across all mediums; face to face, webcam and phone Customers want consistency of service […]